Impact of Technology on Corporate Communication for Equality

Question: Discuss about theImpact of Technology on Corporate Communication for Equality. Answer: Corporate communication refers to gathering and dissemination of information that is used to position and maintain the brand image. Technology advancement has changed corporate communication in many ways, and the change has had numerous impacts on the operations of the company. The memo is written to analyze different articles about the impact of technology on corporate communication. Equality in communication and employee mobility Technology has enabled both the insiders and the outsiders to gather and disseminate information about the firm equally (Argenti, 2006, p.362). The company can decide to communicate its products and services through a website or even a blog which enables the employees and the outsiders to access the same information at the same time. The company can have branches and still be able to communicate and monitor the employees working in the branches (Argenti, 2006, p.362). This will ensure that the company can keep in contact with all the employees and enhance productivity in the organization. The employees, on the other hand, will be able to share their views and grievances through blogs and this will help the company to know the grievances of the employees and address them. This will help to improve the corporate image of the organization and attract more customers. The technology has also enabled firms to communicate to the interested parties the organization structure and the holders of different designation in the company (Miller and Skinner, 2015, p.221). This will lead to poaching of talented employees by the competitors. Faster communication Technology has enabled corporations to communicate faster with the insiders and the outsiders. This enables the firm to be able to communicate important instructions that can be used to improve the operations of the company (Parasuraman and Grewal, 2000, p.171). The company will also be able to quickly replace poached or dismissed employees easily as information about a vacancy in the firm will be quickly spread (El-Haddadeh, et al.2012, p.564). Technology will also enable companies to communicate to the outsiders about corporate social responsibilities the firm has engaged in, and this will help to improve the image of the organization. More access to information and misuse of technology Technology has enabled people to have more access to corporate information (Miller and Skinner, 2015, p.221). With the emergence of translation tools that transform one language into another, people can gather information about firms which communicate using languages which are not common to the outside world like Chinese. The company is, therefore, able to communicate to many people. Technology has also affected corporate language negatively. The employees tasked with the duty of managing corporate communications can be distracted by text messages and even internet (El-Haddadeh, et al.2012, p.564). The employees spend a lot of time on the phones and fail to perform their duties which include preparation of financial results which should be communicated to the outsiders to meet statutory requirements and also attract investors. Technology has also enabled unauthorized personnel to access companys system and distribute information that can damage the reputation of the organization. Viruses may attack the firms information system and prevent it from producing reports and information that should be availed to the users. In conclusion, technology plays a critical role in corporate communication, but if not used well, it can lead to damages that can halt the operations of the firm. References Argenti, P 2006, How Technology Has Influenced the Field of Corporate Communication, Journal of Business and Technical Communication, vol. 20, no. 3, pp. 357 370 El-Haddadeh, R., Weerakkody, V. and Peng, J., 2012. Social networking services adoption in corporate communication: the case of China.Journal of Enterprise Information Management,25(6), pp.559-575. Miller, G.S. and Skinner, D.J., 2015. The evolving disclosure landscape: How changes in technology, the media, and capital markets are affecting disclosure.Journal of Accounting Research,53(2), pp.221-239. Parasuraman, A. and Grewal, D., 2000. The impact of technology on the quality-value-loyalty chain: a research agenda.Journal of the academy of marketing science,28(1), pp.168-174.